How to Succeed in the Japanese Market

A Book-Length Report for Owners and Managers

Books on Japanese Business Practices are a great way to understand your Japanese competition. Japanese Business has been around for centuries. Japan has one of the strongest business economies on the world trade scene. Anyone who manages an international business must ultimately come to terms with Japan-based competition.

I began dealing with Japanese nationals in my second year in college when the luck of the draw gave me a Japanese roommate. This led me to an interest in Japanese language and business culture that was partially responsible for my first job at Texas Instruments, Inc. In this international company, I learned how to succeed in selling to Japanese companies in Japan.

Later, I became Marketing and Sales Manager for a small instrument maker which had over a third of its annual $8 million sales in Japan. I learned what a small business can do in Japan to create significant worldwide growth in its business.

Next, I moved on to become American Marketing Manager for a startup business that was a subsidiary of the giant Matsushita Electric Works of Osaka, Japan. Here, I saw the very real challenges faced by a Japanese company trying for sales in America. I also worked side by side with many Japanese engineers and managers, learning the Japanese culture and business customs.

All of which gave me a unique view about doing business with the Japanese.

I have written a 164 - page report on what I have learned about Japanese business. This document is written to be useful as:

a market intelligence report;
an introduction for the internationally-minded businessman;
a textbook for an elective college course in International Business;
a competitive analysis report;
a set of ideas upon which to base a business plan;
general reading for those interested in the economic/trade/political aspects of dealing with the Japanese.

In this report, you won't find the normal items. For example:

there aren't any instructions on giving gifts;
there aren't any instructions on bowing;
there aren't any language lessons;
there aren't any guides to restaurants in Tokyo;
there aren't a huge number of statistics on industrial production or consumer spending.

However, you will find:

how to decide who will make a good leader for your Japanese operation;
how to get your manufacturing costs equal or lower than the Japanese;
how to recruit employees in a country where good people don't change jobs;
general buying motivations for Japanese consumers and businesses;
weaknesses of Japanese companies;
how the Japanese accounting systems improve their competitiveness;
how the Japanese will target your American customers;
how selling differs in Japan from America on an operational level;
general design concepts used in Japan;
useful worksheets for analyzing your company's position against the Japanese.

Some issues we cover are:

Quality Control (TQM and TQC)
Marketing in Japan
Export and Import Methods
Manufacturing for Japan
Accounting in Japan
Law and Legal Aspects
Differences between Tokyo, Osaka, and Nagoya
International Research and Development Operations
Marketing to Japanese Consumers

Now, you can have all of this information and more. We ship worldwide. You may order one of several convenient ways:

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